Friday, January 20, 2017
5 Signs Your Craft Booth Needs
If you have ever sold your handmade items at a craft or vendor show, you know how important signage can be. Many customers will never ask you any questions, but they'll read a sign and get the same information. And even if they do talk to you, there's no way you can tell them everything about everything in your booth. That's why having these five types of signs displayed will solve those problems.
1. A sign that details what form of payment you accept. Few people carry cash anymore, so it's important that they know you'll accept cards or an online payment. They'll be much more willing to look with the intent of buying if they know the payment options available.
2. A sign that tells bulk pricing. Most of my items have price tags attached but not my greeting cards. That's why I have a sign or two that tells how much the different sizes cost. If customers already know those prices, you'll be able to talk to them about other, more important things.
3. A sign that gives some ideas about how to use your products. If it's not a card or a journal, I try to label my pieces with what they are and how they work. This picture is a great example of that, as many people see the pictures on the front but not the clothespins on the back to attach them. A quick explanation will pique their curiosity and encourage them to pick it up and look at it.
4. A sign that is both informative and fun. I don't have duplicates of anything in my booth, but nobody will notice that unless I tell them. Customers want to give original, handmade, one-of-a-kind pieces that no one else has ... so tell them that you can provide that service for them.
5. A sign that thanks your customers for coming to see your work. I have two chalkboard signs that I made specifically showing my gratitude for everyone willing to buy local and handmade. I've had several people thank me for thanking them — I think that makes sense. No one is obligated to spend money on your creations, so it's an easy, heart-felt way to show your appreciation.