Facebook Posts To Ramp Up Your Business

For those of us with our own businesses, we rarely have a social media guru on staff. (Or staff at all, honestly.) That means all of our marketing content is our own responsibility. And while this is fun for a while, after a while we've used up all our great ideas and are desperate for more.

Here are a few tried-and-true posts that will get you through the brain overload times:

* Questions - like what's your favorite item you've purchased from us? What's your favorite new line we released? What would you like to see more of?

* Links to more information - a site with instructional videos, a supplier you use frequently, a website that makes you smile.

* Photos - your workspace, your pets helping you relax after work, a new technique you're trying. Anything except what you made for lunch. No one wants to see that.

* Links to your website or blog - super important if you're selling online.

* Testimonials from past customers - ask repeat customers to write a few sentences about why they love your product and include some great photos.

Never do the same thing over and over again expecting new results - that's the definition of insanity. Mix things up a bit when you're putting your social media calendar together, and you'll get some flashes of brilliance to share with your customers.

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